Smarter sales.
Stronger growth.
Our Services
We provide a range of scalable sales, strategy, & account management services tailored to meet your specific needs and business objectives.
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Business overview and health checks
Go-to-market strategy development
Short, mid, and long-term business planning
Fractional C-Suite or board-level consultation
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Category overview by geography, channel & retailer
Identification of key contacts and timeline reviews
Trading term negotiation
Channel-specific modelling, budgets and forecasts
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Ongoing account and relationship management
First point of call for category teams
Day-to-day negotiations
End-to-end range reviews
Ongoing sales and forecast reviews and retailer alignment
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P&L management and optimisation
Cash flow management
Trading term optimisation
Inventory planning
High growth support
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Organisation planning
Developing culture & values within the business
Partners Across Australia
About Figure 8 Ventures
At Figure 8 Ventures, we deliver end-to-end commercial support for FMCG and consumer brands.
Our mission is to build, advise and invest in scalable consumer businesses, where we can add real value.
We specialise in partnering with start-up and scale-up businesses in the FMCG and CPG sectors to solve problems, refine strategies, unlock sales and deliver sustainable growth.
As well as working with established business to develop new channels, markets and categories to diversify the total revenue mix.
Our focus is to turn these brands, products and business into great companies and act as a trusted advisors and partners along the journey.
JAMES POWERS
Managing Director
A commercial strategist and sales leader with experience spanning start-ups to Tier 1 businesses, James specialises in driving major growth in challenging environments.
He excels in developing strategy, accelerating revenue, building high-impact partnerships, and executing scalable
go-to-market motions.
James has led high-performing teams, secured major retail ranging, built distribution networks, and managed international expansion — most notably scaling The Alternative Dairy Co. to $100M annual revenue in just 3 years.
With deep expertise in retail, distribution, and cash flow optimisation, James thrives launching innovative brands, scaling businesses, and unlocking new opportunities.
Benjamin Ewens
Consulting Director
A commercially minded sales and category leader, Benjamin brings two decades of experience accelerating growth for some of Australia’s most recognisable FMCG and retail brands. His experience spans grocery, convenience, foodservice, and emerging health-led channels, giving him a holistic view of scaling brands across multiple demand spaces.
Known for his analytical approach and collaborative leadership style, he blends commercial rigour with practical execution — thriving where growth requires clear thinking, disciplined planning, and strong cross-functional alignment.
With deep experience across sales, category management, and customer development, Benjamin is committed to shaping smarter strategies, forging stronger partnerships, and unlocking new commercial opportunities.
