FOR FMCG FOUNDERS, OPERATORS AND CATEGORY LEADERS
Figure 8 Ventures embeds senior commercial capability into FMCG, food, beverage and consumer brands — operating as an extension of your team to unlock sales, sharpen strategy, and deliver sustainable growth.
Built by operators. For operators.
Brands don't win in FMCG by having the best deck. They win by building the right strategy and executing relentlessly with the right team behind them. That's why Figure 8 exists. Founded by James Powers after a career across Tier 1 FMCG businesses and hyper-growth start-ups, and partnered with Benjamin Ewens, we bring the kind of senior commercial experience you can't hire fractionally anywhere else — earned across category-defining brands and every major retailer in the country.
We work with FMCG start-ups, scale-ups and established brands — from pre-launch through to category-defining scale.
Operators, not advisors.
We've built the businesses, not just advised them. $100M scale-ups, $350M retail accounts, launching Impossible Foods in Australia — we've sat in your chair before.
Embedded, not external.
We don't deliver a strategy and walk away. We embed inside your business as commercial leadership — running accounts, taking buyer meetings, sitting in your reviews. Your team becomes our team, and your outcome becomes ours.
Honest, not flattering.
We say no more than we say yes. We'll tell you when the strategy won't work, the price won't fly, or the channel isn't worth it. Your unfair advantage in FMCG isn't being told what you want to hear — it's hearing the truth from people who've lived it.
A range of services built for FMCG.
From strategy and go-to-market planning through to hands-on sales execution and commercial optimisation, we offer flexible service models tailored to each client's needs.
Projects & Range Reviews
GTM projects, category analysis, range reviews, pricing and promotional strategy to optimise your retail presence.
Sales, Account & Category Management
End-to-end account management across grocery, foodservice, health & wellness, pharmacy, petrol & convenience and export.
Digital & Ecommerce
Full-service account management across Amazon, Ordermentum, DTC and emerging digital retail platforms — ensuring your brand shows up and sells.
Fractional Senior Leadership
Embedded CCO, Country Manager or Sales Director level support — senior capability, on your terms, to help your teams scale with confidence.
People, Culture & Team Planning
Hiring strategy, team structure and capability building to support sustainable growth as your business scales.
Need something specific?
Every brand is different. Tell us what you're trying to unlock and we'll build a bespoke commercial engagement around it.
Decades of experience. Proven at scale.
Our team brings decades of experience across tier-one businesses, startups and high-growth scale-ups. We've built $100M+ businesses from the ground up, managed $350M key accounts, led category-defining brands across every channel, driven international expansion, raised capital and secured 6 figure grants.
James Powers
James Powers
Benjamin Ewens
Benjamin Ewens
The brands behind our experience.
The credentials behind Figure 8 weren't built at Figure 8. They were earned across decades of senior commercial work at category-defining brands and trusted FMCG partners. These are some of the businesses behind our experience — and whose teams remain part of the network we bring to every engagement.
Relationships across every channel.
We specialise in building omni-channel businesses with strong relationships across all levels of the Australian retail sector — major, discount and independent retail, petrol & convenience, foodservice, health food and export markets.
How we work together.
We offer flexible service models tailored to each client's needs. To build a strong foundation, we prioritise clear communication and alignment before structuring a bespoke commercial relationship.
Introduction
Let's get to know each other, talk through the opportunity and get clear on expectations.
High Level Plan
Figure 8 comes back with an introduction, high level plan and service outline.
Service Alignment
We go a little deeper, talk collaboratively and align on strategy, fee structure and next steps.
Viability Project
A 2–3 week collaborative business deep dive to understand commercials, blockers, strategy and viability.
Review & Agreement
Walk through findings, align on next steps, service bundle, fee structure, trading terms and exclusivities.
Partnership Launch
Kick off the partnership with 6 and 12 month review periods to ensure continued alignment and growth.
Let's build something great.
Whether you're launching a new brand, navigating a category challenge, or scaling into new channels — we'd love to hear what you're working on. Send us a brief and we'll come back within two business days.
Tell us about your brand
A few quick details so we can come back with something useful.
We respond within 2 business days. No spam, ever.